1. Anytime Accessibility: Mobile applications allow users to access services and information anytime and anywhere.

2. More Personalized Interactions: Mobile applications allow for more personalized interactions with users through notifications and special features of mobile devices.

3. Optimization for Touch Screens: Mobile application interfaces are typically designed specifically for touch screens, providing a more intuitive interactive experience.

4. Access to Device Features: Mobile apps can access device features such as camera, GPS, motion sensors, and more for a richer experience.

5. Offline Use: Some mobile applications allow access and use even in offline mode.

6. Targeted Marketing: Mobile applications can provide more detailed user information, enabling more targeted marketing.

7. User Convenience: Mobile applications often offer simpler and faster navigation than browsers.

8. App Store Presence: Mobile apps can be downloaded and discovered via app stores, making discovery easier for new users.

9. Branding Enhancement: Building a mobile app can be an effective way to strengthen brand and engagement with customers.

10. Focused Experience: Mobile apps enable better focus on specific functions and tasks, avoiding the distractions that may exist on the web.

However, mobile applications require specific development for multiple platforms, and installation from app stores may require approval and evaluation. The choice between mobile applications and other alternatives should be based on development goals and needs.